Brand and Packaging Design
Objective
To craft a brand image for a style & beauty corporate house that precisely mirrors their caliber and attracts their target customers.
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Areas we assisted in
Strategic Discovery
Different style and theme exploration
Target audience research
Brand Guidelines
Brand and packaging design
Creative process
Exploration : Our group carried out a comprehensive analysis of the company's fundamentals, competitors, and prospective clients, providing us with a superior understanding of their brand and industry.
Visual Display: Leveraging the insights from our research, we conceived an array of logo concepts to investigate varied design viewpoints.
Graphic Design: After initial consultations with the client regarding preliminary sketches, we produced a series of digital concepts using Adobe Illustrator.
Improvement : We improved the chosen design based on the client's feedback and performed slight adjustments to confirm it was the best representation of their brand.
Final Thought: We provided the finished brand graphics in various data formats to guarantee compatibility with both digital and print media.
Results
The brand's values were effectively embodied in the new design, and it resonated well with their demographic. The venture noted a surge in both sales and social media interaction, and the branding layout received coverage in a number of local media outlets.
Conclusion
Through meticulous study and a cooperative approach to design, we succeeded in developing a distinctive and efficient brand image that fulfilled the customer's aims and enabled them to reach their commercial targets.
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